Episode 17 - Design for the Mind with Victor Yocco

Have you ever wondered why some products are so difficult to use? Why is it so hard to find certain information on a website? My default response is generally: "Bad Design." But, what do we actually mean when we say it's "bad?" How do we make it "good?" Today's episode is my conversation with Victor Yocco, a researcher and psychologist who sheds light on the underlying psychological principles of behavior essential to creating and communicating value through Design. 


You may have noticed no new episode this week. I'm taking a few weeks off to enjoy a little bit of a break here at the start of summer and give myself time to rework my Process.